Community in Action: Building a Birmingham Business Inside Good People Brewing Company

Power Skills

Members are invited to experience more than a brewery tour, on Saturday, July 25. PMICAC It's an opportunity to hear directly from founder Michael Sellers as he shares the leadership decisions, strategic thinking, and entrepreneurial journey behind building Good People Brewing Company.

 

Inside the Experience

  • Participants will tour Good People Brewing Company and gain an inside look at brewery operations, production, and the evolution of one of Birmingham's pioneering craft breweries.
  • Following the tour, members will join founder Michael Sellers for an interactive leadership discussion exploring the strategic decisions that transformed a local startup into a recognized Birmingham business.
  • Discussions will examine entrepreneurship, organizational growth, market positioning, brand development, community impact, and the leadership lessons learned while scaling a business in a rapidly evolving industry.
    See firsthand how planning, coordination, and execution support daily operations.

 

You have the option to select an extra drink voucher valued at $10, on us. 1 voucher per  participant. 

 

 

 

Speakers


Co-Owner
Michael Sellers, an Auburn University graduate that turned a hobby into one of Alabama's well-known breweries located in Birmingham.

It is no longer possible to register for this event

It is no longer possible to register for this event

Information

Type of category: Special Event

Type of activity: Power Skills

Date: July 25th, 2026

Hour: 4:00PM to 6:00PM

Registration close date: July 24th, 2026 at 5:11PM

# of PDUs: 2

Price

Students: Free

Members: Free

Non members and Guests: $25.00

Location

Good People Brewing Company

114 14th St South
Birmingham, AL, 35233

[Click here for Map and Directions]